It's been two incredible years since we first had the idea of creating an eco-friendly outdoor apparel brand inspired by the Northern California and Pacific Northwest coastline. When we started Coastal Wilderness, we never fully envisioned the journey we would find ourselves on. We also never knew how much we love the community that has built up around us. Each of you reading this email is a part of that community. We absolutely love reading your emails, seeing your reviews, and responding to your customer service inquiries.
The last year has been filled with ups and downs, but you have supported our small family venture every step of the way. We can't thank you enough.
To help celebrate our 2nd anniversary, we decided it was time for a change. Our initial branding was built over a weekend in a very quick and dirty fashion. Since then through our designs and in finding our voice, we realized that the initial branding didn't tell our full story. That is why we are proud to announce our new Coastal Wilderness logo.
We know that branding is more than just a logo update and you'll start to see these changes through our designs and communications, but the logo is definitely the most visual change we could make. We felt that we needed to embrace our inspirations more. Since we are located in Northern California, we needed something that spoke to that specialized perspective, but without losing the ocean movements from our previous look. We hope you enjoy our new look and the same high-quality products in the coming months and years.
With any great anniversary announcement, we are holding a 35% off sale on all apparel until February 8th, 2021. It's our biggest sale yet. That's not all we have tons of great products lined up to release this year and other big partnership announcements coming soon.