Looking out over the horizon


We're Coastal Wilderness

Our Story

Growing up along the coast is something special. It's a lifestyle that is full of adventure and appreciation for the natural world around us. That's why Coastal Wilderness was born.

It all started with our intrepid founder, Chris, who set out to explore the rugged beauty of the Pacific Coast after losing his job in 2019. Along the way, he discovered something truly special: the pride and passion of the people who call Northern California home. But there was a problem. While everyone had their own unique story, there was no unified voice to bring them all together.

That's where we come in. At Coastal Wilderness, we're on a mission to amplify your coastal voice and keep you connected to your roots, no matter where in the world you are. Our premium outdoor lifestyle brand is like your local corner store, only better. When you shop with us, you're not just supporting our small family business - you're also supporting the amazing artists and craftspeople we work with to create our high-quality sustainable apparel.

Join us on our journey and discover the magic of the coast for yourself.

Whether you're spending your days by the ocean, hiking the mountains, or skiing the slopes, we've got everything you need to live your best coastal life. Let's chase the Northern California sun together!

Yosemite National Park

Our Planet. Our Playground.

We make it our responsibility to take care of it.


We put the Earth first. We carefully select our vendors and partners based on their eco-conscious practices, fabric choices, carbon-footprints and more.


As a small business, family and community is everything to us. We look to support each other and the communities where we work and live.


We are transparent in every decision we make. Sometimes doing the right thing is hard, it's never a question. We look to build trust and long-lasting relationships.

Awaken Your Modern Explorer

Our premium outdoor apparel embodies a sense of wonder

Be One Percent Better

Every day we have a choice about how we impact our lives and the planet. We have chosen to donate at least 1% of our revenue to organizations and initiatives working toward making the planet healthy again.

From every purchase made, we donate 1% immediately to nonprofits that are cleaning up the oceans or reforesting by planting trees worldwide, so your purchase makes a difference.

Comfort & Style

When our founder launched Coastal Wilderness, he knew he needed to look for suppliers operating at the highest environmental standards and offering the softest, coziest, and most durable fabrics on the market. We've kept that promise going with each new piece. The question is, will you ever want to take them off?



Love the color. Love the fit. Washes well which is good because I practically live in this shirt.


Very comfortable shirt and quite soft. Would definitely recommend!


Love the color. Love the fit. Washes well which is good because I practically live in this shirt.


My chest will be covered while my feet wander ....incredibly comfortable shirt and love the comments it gets. I just tell them to “get Coastal”