We're Coastal Wilderness
Our Story

When you grow up along the coast, you develop a different sense of what it means to play and enjoy life. You see adventure and your next fun activity around every corner. That's why Coastal Wilderness exists.

In 2019, after losing his job, our founder, Chris, saw an opportunity to explore the Pacific Coast's uniqueness and beauty. As his adventures began, he saw the pride of the people who call California and the Pacific Northwest home. But, there was pride but no unified voice. That was the 'A-ha' moment.

Girl in Aurora t-shirt standing on a porch at sunset

Coastal Wilderness is the amplification of that unique voice. Not everywhere can start days by the ocean, then spend the afternoon hiking the mountains or skiing the slopes. So we'll be with you every step, helping you stay connected to your coastal roots worldwide.

As a premium outdoor lifestyle brand, we might look large from the outside, but it's more like shopping at your local corner store. Not only are you supporting our family, but you are also supporting the small businesses we work with to produce our apparel.

Our Planet. Our Playground.

We make it our responsibility to take care of it.


We put the Earth first. We carefully select our vendors and partners based on their eco-conscious practices, fabric choices, carbon-footprints and more.


As a small business, family and community is everything to us. We look to support each other and the communities where we work and live.


We are transparent in every decision we make. Sometimes doing the right thing is hard, it's never a question. We look to build trust and long-lasting relationships.

Awaken Your Modern Explorer

Our premium outdoor apparel embodies a sense of wonder
Be One Percent Better

Every day we have a choice about how we impact our lives and the planet. As 1% for the Planet members, we have chosen to donate at least 1% of our revenue to organizations and initiatives working toward making the planet healthy again.

From every purchase made, we donate 1% immediately to nonprofits that are cleaning up the oceans or reforesting by planting trees worldwide, so your purchase makes a difference.

Comfort & Style

When our founder launched Coastal Wilderness, he knew he needed to look for suppliers operating at the highest environmental standards and offering the softest, coziest, and most durable fabrics on the market. We've kept that promise going with each new piece. The question is, will you ever want to take them off?



Love the color. Love the fit. Washes well which is good because I practically live in this shirt.


Very comfortable shirt and quite soft. Would definitely recommend!


Love the color. Love the fit. Washes well which is good because I practically live in this shirt.


My chest will be covered while my feet wander ....incredibly comfortable shirt and love the comments it gets. I just tell them to “get Coastal”