Welcome to Coastal Wilderness Apparel,

where the essence of Northern California meets practical yet stylish clothing for the free-spirited souls who call this vibrant region home.

Our Story

In the heart of Northern California, where the sun kisses the rugged coastline and the scent of towering redwoods fills the air, our brand story begins. Inspired by the boundless beauty and vibrant culture of this region, we embarked on a journey to encapsulate its essence into every thread, stitch, and design.

Our story is one of passion ignited by the breathtaking landscapes that surround us. From the majestic peaks of the Sierra Nevada to the tranquil shores of the Pacific Ocean, Northern California is a tapestry of natural wonders. It's here, amidst the whispering forests and rolling vineyards, that we found our muse.

Looking out over the horizon

But our brand is more than just a reflection of nature's splendor. It's a celebration of the free-spirited individuals who call this place home. In Northern California, creativity thrives like wildflowers in spring, and innovation knows no bounds. It's a melting pot of cultures and ideas, where diversity is embraced and uniqueness is celebrated.

With each garment we create, we strive to capture the essence of this vibrant lifestyle. Whether it's the laid-back charm of coastal living or the adventurous spirit of mountain exploration, our designs are infused with the soul of Northern California. Every stitch is a testament to our dedication to quality, sustainability, and the preservation of the environment that inspires us.

A Positive Impact

For Both People & Planet

As a brand born in Northern California, we are committed to giving back to the community that has given us so much. We partner with local artisans and organizations, supporting small businesses and initiatives that share our values. Together, we strive to make a positive impact on both the people and the planet.


We put the Earth first. We carefully select our vendors and partners based on their eco-conscious practices, fabric choices, carbon-footprints and more.


As a small business, family and community is everything to us. We look to support each other and the communities where we work and live.


We are transparent in every decision we make. Sometimes doing the right thing is hard, it's never a question. We look to build trust and long-lasting relationships.


the Spirit of Northern California

At our core, we believe that clothing is more than just fabric and thread – it's a form of self-expression, a reflection of who we are and what we stand for. And for us, that means embodying the spirit of Northern California – a place where passion, humor, and a deep connection to nature intertwine to create a way of life unlike any other.



Love the color. Love the fit. Washes well which is good because I practically live in this shirt.


Very comfortable shirt and quite soft. Would definitely recommend!


Love the color. Love the fit. Washes well which is good because I practically live in this shirt.


My chest will be covered while my feet wander ....incredibly comfortable shirt and love the comments it gets. I just tell them to “get Coastal”