We're Coastal Wilderness

Our Story

When you grow up along the coast, you develop a different sense of what it means to play and enjoy life. You see adventure and your next fun activity around every corner. That's why Coastal Wilderness exists.

In 2019, after losing his job, our founder, Chris, saw an opportunity to explore the Pacific Coast's uniqueness and beauty. As his adventures began, he saw the pride of the people who call California and the Pacific Northwest home. There was pride, but no unified voice. That was the 'A-ha' moment.

Coastal Wilderness is the amplification of that unique voice. Not everywhere in the world can start days by the ocean, then spend the afternoon hiking the mountains or skiing the slopes. We'll be with you every step of the way, helping you stay connected to your coastal roots from around the world.

As a premium outdoor lifestyle brand, we might look large from the outside, but it's more like shopping at your local corner store. Not only are you supporting our family, but you are also supporting the small businesses we work with to produce our apparel.

Our Planet. Our Playground.

We make it our responsibility to take care of it.


We put the Earth first. We carefully select our vendors and partners based on their eco-conscious practices, fabric choices, carbon-footprints and more.


As a small business, family and community is everything to us. We look to support each other and the communities where we work and live.


We are transparent in every decision we make. Sometimes doing the right thing is hard, it's never a question. We look to build trust and long-lasting relationships with our community.

Awaken Your Modern Explorer

Our premium outdoor apparel embodies a sense of wonder
Be One Percent Better

Everyday we have a choice to make about how we impact our lives and our planet. As 1% for the Planet members, we have made the choice to donate at least 1% of our revenue to organizations and initiatives working toward making the planet healthy again.

From every purchase that is made, we donate 1% immediately to nonprofits that are cleaning up the oceans or reforesting by planting trees worldwide. Your purchase makes a difference.

Comfort & Style

When our founder set out to launch Coastal Wilderness, he knew he needed to not only look for suppliers that were operating at the highest environmental standards but also offered the softest, coziest, and durable fabrics on the market. We've kept that promise going with each new piece. The question is will you ever want to take them off?


Love the color. Love the fit. Washes well which is good because I practically live in this shirt.

Very comfortable shirt and quite soft. Would definitely recommend!

Love the color. Love the fit. Washes well which is good because I practically live in this shirt.

My chest will be covered while my feet wander ....incredibly comfortable shirt and love the comments it gets. I just tell them to “get Coastal”